what is influencer marketing

What is influencer marketing?

Influencer marketing is basically social media marketing. People with the power to influence buying habits(influencers) use social media platforms such as Instagram, Facebook, Tik-Tok to market products. Influencers can be anyone with reasonable fame, movies actors, singers, athletes can all be influencers. A YouTuber advertising a beauty product. Importance of Social Media in Influencer Marketing It is an exponentially…

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THE DIFERENCE IN ADVERTISEMENT SINCE COVID-19 BEGAN

The difference in Advertisement since Covid-19 began

The coronavirus pandemic has changed the whole advertising market. A lot of differences are seen in the advertising industry since the pandemic began. Brands more focused on their media strategy and trying to target new audiences in this pandemic. In 2020 March, a lockdown was started and all business industries have affected. Many brands shut their advertising campaign and…

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Rapidly changing marketing strategies and industries

Rapidly changing marketing strategies and Industries

The Marketing strategies are the business's plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy helps a company/business direct its advertising money so as it will produce maximum impact. A study published by The MIT Sloan School of Management shows that businesses without a well-laid out marketing strategy have a…

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